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MARUTI SUZUKI | AUTOEXPO 2016, INDIA

Project Description
Brief

Translate Maruti Suzuki’s vision and strategy of ‘TRANSFORMOTION’ into a larger than life presence at the AutoExpo 2016. Generate SMART conversations – online and offline.

Concept

The umbrella message of ‘TRANSFORMOTION’ was manifested as an innovative, multi-layered & technologically superlative Booth Experience via Product Launches, Technology Shows, Live Experiences, Content Creation, Interactives & Hospitality.

The spectrum included Media Launches and Events (Global Premiere of Vitara Brezza, Launch of NEXA concepts, S-CROSS with Colors 24) , a first of its kind production in India with a technically innovative 1000 sq.ft LED Kinetic Installation used for customized Technology shows, Booth Technicals & Equipments (2000 sq.ft.LED Screens & Media servers, Booth Sound Experience, Lighting Design & Equipments) , Theme Contents, AVs, Sound Tracks, Software production, Live Shows (Custom Production with 16 World Class Musicians from across the globe) , Interactives and Engagements with Booth Visitors (Play360 , MS Motorsports, Vitara Brezza Carfie) , Hospitality (My NEXA Concierge, International Models Outfit Designs, Trained Hospitality and Visitor Interaction Crew)

Results

The Vitara Brezza Global Debut at Auto Expo 2016 Won Two Awards

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NDTV CNB AWARDS OF EXCELLENCE – BEST OF SHOW & BEST GLOBAL DEBUT

 

Offline
Shows: 90+
Audience Count: 33,400+
Engagements: 7665+

Online
#MarutiSuzukiTransformotion
#DesignTransformotion
#TechnologyTransfomotion
#ExperienceTransformotion
#VitaraBrezza
#Ignis
#SCross
#NexaExperience
Total Twitter Impressions: 149.36 M
Total Tweets: 13.77 K
Facebook Impressions: 2,55,138+
Emails: 3724
Awards

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EEMAX Global 2016

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EEMAX Global 2016

Feature Set
  • Special Technologies

  • Celebrity Engagement

  • Films & Anthem Production

  • Communication Design

  • APP Development

  • Social Media Amplification