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WINDOWS PHONE | POP UP STORE

Project Description
Brief

Design & execute a consumer connect program to drive brand salience, product experience and product offtake of Windows Phone

Concept

The hi-voltage, large format campaign celebrated the phenomenon called Windows Phone and blanket covered Corporate & College campuses, Malls , High streets and Markets, pan India. Executed over 4 waves in 6 months, each wave targeting a specific TG, the concept hinged around a global-standard WINDOWS PHONE POP-UP STORE - where consumers experienced the entire portfolio , engaged in product experience, witnessed product demos by trained advisors, had fun with brand engagements and availed special purchase offers. Modular, Flexible and Scalable – each POP UP STORE was treated like a real LIVE store with ‘pre-opening’ hype, special offers and promotions customized to each TG.

Results

Activity Exposure : 6.5 Lac +
Device Sales Worth: Rs.2.8 Lac +
Product Demonstrations: 1.8 Lac +
Pop Up Store Footfalls: 3.5 Lac +

Awards
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EEMAX Awards 2014

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OMA / POPAI 2014

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WOW Awards 2014

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EEMAX Awards 2014

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EEMAX Awards 2013

Feature Set
  • POP UP Store Design & Fabrication

  • Creative Engagement Design

  • On-Ground Execution

  • Logistics

  • Product Advisor Training

 
 
Event Video