A holistic consumer reach out campaign for Amex travel & platinum card catering to two completely different segments of audience. Accordingly, two strategically separate POAs were crafted with one relying on the idea of thrill, excitement  & adventure of travelling. Targetting the audience in the metros, offering a unique experience filled with adrenaline bursting engagements. The second was designed to speak exclusivity and premiumness of owning an Amex platinum card. Resulting in an exclusive evening with Farhan Akhtar, as the face of the brand and about 200 exclusive guests.