ASUS ZEPHYRUS G14
A Futuristic, Creative, & Trendy Virtual Launch
IDEA: Create the launch in Cafe Zephyrus - A space where two worlds collided - Utopia and Dystopia (Cyberpunk product design concept).
TECH: A chroma set shoot sequence in Taipei was designed to be recomposited on a real cafe shot in a studio in Gurgaon.
STORIFICATION: The story was told in binaries - black & white with the entire Cafe Assets becoming surfaces for augmentation.
HIGHLIGHT: The price reveal moment was created using the ANIMEMATRIX display on the product and a real Barista.