© 2019 by COMMUNIQUE INDIA

ANNUAL CONFERENCE

SONY | 2017

The flagship event for Sony in India and at its core- one powerful insight that translated the core vision of Sony's worldwide CEO in the context of the Indian market. KANDO is Japanese for an emotional response that a product evokes. Alluding to the world-famous slogan, It's a SONY, we interpreted it as JOY IS SONY. 12000 sq. ft. of space was transformed with a main presentation arena, highly interactive demo zones, photo opportunity installs and a layered stage set that featured an arch made with feather-light LED tiles. 

 

3 DAY CONFERENCE

3,500 DEALER PARTNERS

500+ EMPLOYEES

CONCEPT

3500 dealer partners, 500 employees, 3 days, over 1500 individual demos — the Sony Annual Conference 2018 had an electric atmosphere. The Digital Imaging Zone featured live models in specific attires and lighting conditions to enable partners to experience the key features as well as a zone that allowed 4K professional shooting. From professional sound proofing solutions, to an airplane simulation for showcasing noise cancellation we turned every product demo into an experience. From 3D avatar creation and 3D printing, to hi end gaming experiences and theatres — the SONY Annual conference was the coolest place to be for tech lovers.

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