DZIRE COASTAL TRAIL
MARUTI SUZUKI | 2018
The launch of the All New Dzire —India's most loved sedan, saw an industry milestone being set. To celebrate the fastest ever sale of 1,00,00 Dzire’s we set out to craft a never-been-done-before, unique event and experience that celebrated the driver, the driving experience and also most importantly the drive. The Dzire Coastal Trail. An epic drive tracing the unique and celebrated coastline of India. India's finest automotive journalists, driving down the coastline, in a relay drive in the all new Dzires, documenting the entire journey as they went by 5000 kms, 12 journalists, 14 days, 12 cities, 2 Dzires, 1 Epic drive.
3,780,000+ Youtube VIEWS
6,000,000+ COMBINED VIEWERSHIPS
Flagged off at Kanyakumari the 2 Dzire’s simultaneously traced the ghats of India going up to Puri in the east and Diu in the west. The Results — Over 3,780,000 views on YouTube, a constantly buzzing online presence and 1 supremely delighted client. What is more, each journalist also shared their own video log of the Dzire coastal trail experience taking the combined viewership of the campaign to over 6 Million. It truly was time to Dzire again.