HP RETAIL

Visual Merchandising and POS Deployment Campaign

HP

Retail Campaign

A campaign for HP to present the best they have to offer, in retail environment. We executed In-store Visual merchandising services through different methods, essential for its effectiveness. We created  HP Look Book, maintaining brand aesthetics & following the design theme of minimalism. The campaign included the deployment of branded retail fixtures - both permanent and temporary, disruptive installations to grab eyeballs & branded collaterals. We deployed trained executives at these stores to further enhance brand awareness, engage with the TG and establish brand connect.

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