SIGNATURE SCOTLAND SURPRISE
A Gamified Tasting Experience
Inspired by the Scottish roots of the blend, we decided to give the participants an ultimate, virtual experience of going to the very lands where this premium whisky originated, experiencing the brand in the Scottish setting. A VR storyline was specifically weaved for our engagement, which would give the participants the feeling of experiencing the distinctively smooth taste of Signature Premier while they witnessed the beauty of Scotland. A disruptive space was created to accentuate the overall experience.
GOLD - On Ground Promotion of the Year for Sales Volume, Diageo Signature Premium Whisky - Experiential Campaign
SILVER - Innovation in Virtual Reality,
Diageo Signature Premium Whisky - Experiential Campaign