SIGNATURE SCOTLAND SURPRISE

A Gamified Tasting Experience

SIGNATURE

Retail Campaign

Inspired by the Scottish roots of the blend, we decided to give the participants an ultimate, virtual experience of going to the very lands where this premium whisky originated, experiencing the brand in the Scottish setting. A VR storyline was specifically weaved for our engagement, which would give the participants the feeling of experiencing the distinctively smooth taste of Signature Premier while they witnessed the beauty of Scotland. A disruptive space was created to accentuate the overall experience.

WOW AWARDS

GOLD - On Ground Promotion of the Year for Sales VolumeDiageo Signature Premium Whisky - Experiential Campaign

 

SILVER - Innovation in Virtual Reality, 

Diageo Signature Premium Whisky - Experiential Campaign

704

Activation Days

21858

Pegs Sampled

102310

Pegs Sold

21371

Signature Passports

Issued

Live Events | Virtual Events | Brand Activations © 2020 Communique India | Privacy Policy Terms & Conditions