HP INK

RCB Junior "Fan Party"

HP

Digital Activation

Grown ups celebrate their love for cricket, IPL & Royal Challenges Bangalore in their own ways but the evergrowing Junior fanbase of the sports, largely remains unnoticed. Hence, HP in collaboration with Radio Mirchi created an epic house party, celebrating their enthusiasm & love for cricket. Loaded with masti, happiness and cuteness, we integrated HP Ink Tank printer as part of party engagement and successfully highlighted product features wihtout being boring. 

The party videos garnered over 82K views on HP India's Facebook page.

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