LAUNCH AND MEDIA DRIVE
A Launch Turned Novel Influencer Event
The campaign, resonating with the brand's philosophy to CREATE & INSPIRE, the launch was an event, created and promoted by journalists. With a unique Twitter triggered launch sequence, including journalists in the most pivotal moment of the evening. The launch, followed by a drive experience, turned out to be the quirkiest brand experience ever. Journalists experienced the world of Nexa at DESIGN BARN and indulged in a sweet and savory journey with the famous chocolatier David Belo in a quirky "REVIEW IN A BITE" engagement. Various expressions of the design were explored throughout the journey which concluded with enthralling music composition by Sneha Khanwalkar with journalists using motion-tracking software.
Tweets to unveil the car