HP PRINTER DEMO ON WHEELS

"Born for Business" Pro Cavalcade

HP

Consumer & Digital Activation

Offline intervention focusing on "DEMO & TELL", in an innovative and disruptive manner. The campaign largely focused on highlighting the enhanced productivity of the product. RESULT -  THE INNOVATION MOBILE, a custom made two-wheeler designed specifically for HP with a mock-up of the printer embedded at the back. The 2 wheeler cavalcade, traveled across IT Hubs and market cluster and created a disruptive demonstration of the product. The intervention closure aimed at amplifying online reach by getting the audience to share their experience from their social handles, incentivizing them with gratification.

12568+

B2B Outreach

9491+

Product Demos

350+

Total Sales

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