BALENO BOLD MAZE
Generating Awareness and Communicating Brand Message
The campiagn revolved around the idea of making BOLD MOVES, targeting the audience in corporate spaces. The theme reflected through the design language, engagement & entertainment sequence. As a precursor to the actual challenge, a disruptive flash mob was organized inside the office cafeterias with female models and B-Boys performing choreographed sequences of Bold moves to the Baleno teaser track. The campaign, along with engaging the audience, also focused on creating demo experience and test drives for the walk-ins. With participants sharing their Maze stories using hashtag #MakeBolderMoves, the campaign created a buzz on social media with massive digital impressions.