DZIRE

COASTAL TRAIL

An Epic "DRIVE"

MARUTI DZIRE

Digital Activation

A never-been-done-before, unique event and experience that celebrated the drivers, their experience & most importantly - the "DRIVE".  We traced the unique & celebrated coastline of India with the finest automotive journalists, in a relay drive with all new Dzires. Spanning 12 cities accross the ghats of India, over 14 days, was the most talked about drive ever.

5000+

KM

12

Journalists

14

Days

2

Dzires

12

Cities

6000000+

Combined Viewership

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