IGNIS ELECTRONATION 

"YOUTH CONNECT"

Driving the Brand Experience from the Concert Arena to Urban Millennials

NEXA

Consumer Activation

IGNIS Electronation, anchored around world-class EDM concert, was a 'None of a Kind', enthralling experience for the urban audience. In order to further influence the consumer behaviour & firlmy establish brand's newly formed imagery, we brought the eponymous brand experience to college campuses - The nexus of 'Youth Connect'. The entire exprience, wrapped up in stylish contemporary product display, unique enagements - 'Lip Dub', None of a kind, specially designed - MUSICAL CAR, shareable opportunities & quirky merchandise started the coolest conversation, both online and offline.

EEMAX GLOBAL

SILVER

Best Use of Technology for an event

Best Product Launch Activation

 

BRONZE

Best Consumer Activation

Best Youth Activation

150000

Visibility

100000+

Millennials Attendees

9000+

Demonstrations

5000+

Lip Dub Engagements

87000+

Musical Car

Engagement

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