SWIFT ICOTY DRIVE
MARUTI SUZUKI | 2019
Unprecedented. Unparalleled. Iconic. With Maruti Suzuki Swift winning the INDIAN CAR OF THE YEAR 2019 (ICOTY), it becomes the only car brand in India to win the most prestigious award in the Indian Automobile Industry 3 times – 2006, 2012 and 2019.
This hat-trick win called for a never before celebration. The SWIFT ICOTY DRIVE 2019 is a first of its kind initiative that traverses the length and breadth of the country, writing SWIFT on the map of India. India’s best Auto Journalists came together for this unique drive.
The ICOTY is like the ‘Oscar’ of Indian car awards, and is the most credible and coveted title of the Indian automobile industry.
5 Auto JOURNOS
Opportunity was to to celebrate this landmark hattrick win by raising a celebratory toast to spirit of the 2 million thrill-seeking customers who have crowned the SWIFT as the Indian Car of The Year.
Celebrated by imprinting Swift on Map of India using GPS Art. An exclusive GPS device was created which captured the movement of 5 swift cars across the country and helped in imprinting India on the map. (Main Story- technology)
Not only a unique on ground activity but also a rage on social media with tons of posts, stories and films under #SwiftIcotyDrive (Sub Story to be highlighted (Digital integration)