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DZIRE
COASTAL TRAIL
An Epic "DRIVE"
MARUTI DZIRE
Digital Activation
A never-been-done-before, unique event and experience that celebrated the drivers, their experience & most importantly - the "DRIVE". We traced the unique & celebrated coastline of India with the finest automotive journalists, in a relay drive with all new Dzires. Spanning 12 cities accross the ghats of India, over 14 days, was the most talked about drive ever.
5000+
KM
12
Journalists
14
Days
2
Dzires
12
Cities
6000000+
Combined Viewership



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