We took e-commerce safety from white walls to widespread impact. Amazon Mission GraHAQ 3.0 blended grassroots storytelling with digital influence to educate India on safe online shopping—turning every chai tapri, autorickshaw, and mural into a touchpoint for trust. National-Scale Impact: 3.5+ crore people reached across India Activated in 130+ cities, 1100+ autos, 60+ wall murals, and 200+ chai tapris Multi-language video content rolled out across 5 regional languages 3.5M+ creator video views, 8.93% engagement rate, and organic social reach of 5–6M+ We made "safe online shopping" a street-level conversation—positioning Amazon not just as a marketplace, but as a responsible enabler of digital trust across India’s next billion users.