Centered around the hashtag #BrightIn1Wash, the campaign leveraged the power of mass creator advocacy to build product credibility and viral momentum.
From the ground up, we designed and produced custom campaign boxes and branded collateral that reflected Garnier’s identity. A seamless logistics operation followed, with 30,000 product kits procured, packaged, and dispatched to creators across India. Real-time content tracking and dispatch mapping ensured visibility and control across the campaign lifecycle. By blending strategic seeding with authentic storytelling at scale, the Garnier Serum Cleanser campaign not only created massive visibility but also set a new standard for creator-first advocacy in India