One that brought together regional voices, platform expertise, and powerful brand storytelling.
We identified and collaborated with creators from across languages, genres, and geographies, selecting those best equipped to deliver branded content with local flavour and cultural resonance. But we didn’t stop there.
Through advanced training sessions led by Meta experts, top-tier influencers, and the HUL brand team, we helped upskill creators, empowering them to craft impactful content that feels personal, relevant, and distinctly local.
The result? A wave of vernacular content that didn't just perform—it connected. With every reel, post, and story, creators helped drive deeper engagement, stronger brand love, and wider reach for HUL across India’s complex consumer landscape.