At the heart of the campaign was the revival of the legendary Oh La La anthem—now refreshed as Oh La La 2.0—bringing a modern summer vibe to India’s biggest cultural moment. Each outlet was transformed into a high-energy zone of celebration with interactive experiences like VR locker room treasure hunts, 360° challenges, and The Great Wall of Good Times—a dynamic digital mosaic of fan photos aimed at breaking The Asia Book of Records. Surprise elements like the Good Times Squad rewarded fans with exclusive merchandise, including the Kingfisher Groove Bottle, turning casual evenings into unforgettable moments. With music, cricket, and beer at its core, the campaign positioned Kingfisher not just as a beverage, but as the ultimate companion to celebration. It was a bold, joyful takeover that made the brand impossible to miss—on-ground, online, and in the hearts of millions.