
The purpose was clear: to communicate that while the name has changed, the people, products, and purpose remain trusted and consistent—and to set the tone for a future that’s More Tech. More Digital.
The event design echoed LK’s new identity with a capsule-shaped central LED screen inspired by the brand logo, creating a visually iconic anchor. A 100’ x 20’ uplifted screen with dynamic light extensions and a monolithic 80’ x 24’ stage made a bold statement, while 188 roundtables hosted over 1,500 attendees in an immersive, unified setup.
Complementing the launch was an Innovation Experience Hub where products and solutions came alive through interactive demos and print-flex display walls—bridging legacy with forward-looking tech innovation.
Together, the event celebrated LK’s proud heritage while charging into the future with purpose and momentum.

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LK Brand Launch
Footfall
6000+
Overall Impressions
197M
Online Reach
97M+
70+ International
Awards

OFFICE - Team
Awards
Communique at Glance
Brand Campaigns
10+ years of expertise
LOCATION
Gurgaon,
Haryana
Experiences Drive Connections.
Digital Drives Numbers.
We Deliver Both.
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Said by Hisashi Takeuchi, Maruti Suzuki India Ltd Managing Director & CEO
Pioneering AI-led innovation, we created personalized fan videos for over 4,000 creators at YTFF 2025 and AI-generated countdowns for the new Maruti Suzuki VictoriS launch. We also utilized AI in the main launch films for the Hyundai Electric AV and the LK Brand, showcasing how technology elevates brand storytelling.
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