Our approach focused on telling people-first, local stories that showed how Meta’s products unlock creativity and opportunity in everyday life. We launched original content IPs, built social-first formats, and developed a distinct Meta India voice that felt warm, relatable, and rooted in culture.
We also laid the digital groundwork for major brand events and used behavioral insights to shape content that truly resonated.This was more than content—it was a strategic transformation of Meta India’s digital presence