We created a high-impact, immersive launch experience that positioned Curvv as a bold statement in modern automotive design—blending style, innovation, and individuality. The event was designed to generate buzz and excitement among media, influencers, and consumers, while showcasing the vehicle’s standout design, features, and pricing.
At the heart of the reveal was a precision-driven multimedia sequence titled Shaping the Curvv. Using a combination of white lasers and large-scale multimedia visuals, the vehicle was dramatically sculpted in light—highlighting its sleek silhouette, progressive styling, and design philosophy. Every moment of the unveiling was engineered to reflect Tata’s forward-thinking design language.
With both in-person impact and large-scale digital reach, the Curvv launch successfully captured the attention of the automotive world, introducing a vehicle that signals the future of Tata Motors.