HONDA ACTIVA 6G
Mega Sport-ainment launch with media & over 2000 avid Activa lovers.
The 'Game of Sixes', a campaign conceived off of intertwining a fan favorite brand of Scooters and the favorite sport of India, Cricket. An indoor stadium reimagined as a cricket stadium - Grass carpet, pitch & the works. The highlight of the launch was sportainment session with Akshay Kumar & Tapsee Pannu as the captains of their respective teams, having Virender Sehwag & Harbhajan Singh as key players. The match was umpired by none other than Billy Bowden, known for his dramatic signalling style. The launch became a landmark for a 2 wheeler in the nation with it's exclusive coverage by Star Sports and telecast on Hotstar.
BRONZE - Launch Event of the Year