HP "MEET THE GIANT" 

The "GIANT BUZZ" Campaign 

HP

Retail Campaign

Highlighting HP's giant ink-tank system that prints up to 8000 pages, we created disruptive installations to grab eyeballs and portable kiosks for product display & partner experience. The campaign revolved around "GIANT" aspect of the product, reflected through the installation, engagement - Stiltwalkers wearing cut-outs of a giant bottles. Spread across over 5 cities and 20+ days, the campaign was known for its engagement and quirky paraphernalia.