Visual Merchandising and POS Deployment Campaign
A campaign for HP to present the best they have to offer, in retail environment. We executed In-store Visual merchandising services through different methods, essential for its effectiveness. We created HP Look Book, maintaining brand aesthetics & following the design theme of minimalism. The campaign included the deployment of branded retail fixtures - both permanent and temporary, disruptive installations to grab eyeballs & branded collaterals. We deployed trained executives at these stores to further enhance brand awareness, engage with the TG and establish brand connect.