top of page
HP PRINTER DEMO ON WHEELS
"Born for Business" Pro Cavalcade
Consumer & Digital Activation
Offline intervention focusing on "DEMO & TELL", in an innovative and disruptive manner. The campaign largely focused on highlighting the enhanced productivity of the product. RESULT - THE INNOVATION MOBILE, a custom made two-wheeler designed specifically for HP with a mock-up of the printer embedded at the back. The 2 wheeler cavalcade, traveled across IT Hubs and market cluster and created a disruptive demonstration of the product. The intervention closure aimed at amplifying online reach by getting the audience to share their experience from their social handles, incentivizing them with gratification.
bottom of page