Offline intervention focusing on "DEMO & TELL", in an innovative and disruptive manner. The campaign largely focused on highlighting the enhanced productivity of the product. RESULT -  THE INNOVATION MOBILE, a custom made two-wheeler designed specifically for HP with a mock-up of the printer embedded at the back. The 2 wheeler cavalcade, traveled across IT Hubs and market cluster and created a disruptive demonstration of the product. The intervention closure aimed at amplifying online reach by getting the audience to share their experience from their social handles, incentivizing them with gratification.