IGNIS ELECTRONATION
A 'None of A Kind' Experimental Launch Experience
NEXA
Live Event
A campaign crafted with the agenda to shift brand perception from Dads' car to millennials' car. Partnered with Global EDM icon, AXWELL & Indian DJ Nikhil Chinapa, to create a UNIQUE, SHAREABLE and VIRAL experience for the audience. Leaning into the mantra of "None of a Kind", we designed the entire experience keeping that in mind, from stage design to engagements to product launch. The single-day event was preceded by a 45 days pre-buzz campaign and 30 days post-event outreach.

WOW AWARDS

EEMAX GLOBAL
SILVER - Best Product Launch. Best Use for Digital Outreach in an event. Best Use of Technology for an Event or Activation.
Silver - Best Concert of the Year
Gold - Achievement in Trussing Solutions
Bronze - Achievement in Lighting Solutions
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10000+
Bookings
23 Mn+
Online Views
105,000+
Audience Across 9 Events
514 Mn+
Social Impressions
1 Mn+
Reach on TV








