IGNIS ELECTRONATION

A 'None of A Kind' Experimental Launch Experience

NEXA

Live Event

A campaign crafted with the agenda to shift brand perception from Dads' car to millennials' car. Partnered with Global EDM icon, AXWELL & Indian DJ Nikhil Chinapa, to create a UNIQUE, SHAREABLE and VIRAL experience for the audience. Leaning into the mantra of "None of a Kind", we designed the entire experience keeping that in mind, from stage design to engagements to product launch. The single-day event was preceded by a 45 days pre-buzz campaign and 30 days post-event outreach.

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WOW AWARDS

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EEMAX GLOBAL

SILVER -  Best Product Launch.                     Best Use for Digital Outreach in an event.       Best Use of Technology for an Event or Activation. 

Silver - Best Concert of the Year

Gold - Achievement in Trussing Solutions 

Bronze - Achievement in Lighting Solutions     

10000+

Bookings

23 Mn+

Online Views

105,000+

Audience Across 9 Events

514 Mn+

Social Impressions

1 Mn+

Reach on TV