A 'None of A Kind' Experimental Launch Experience
A campaign crafted with the agenda to shift brand perception from Dads' car to millennials' car. Partnered with Global EDM icon, AXWELL & Indian DJ Nikhil Chinapa, to create a UNIQUE, SHAREABLE and VIRAL experience for the audience. Leaning into the mantra of "None of a Kind", we designed the entire experience keeping that in mind, from stage design to engagements to product launch. The single-day event was preceded by a 45 days pre-buzz campaign and 30 days post-event outreach.
SILVER - Best Product Launch. Best Use for Digital Outreach in an event. Best Use of Technology for an Event or Activation.
Silver - Best Concert of the Year
Gold - Achievement in Trussing Solutions
Bronze - Achievement in Lighting Solutions
Audience Across 9 Events
Reach on TV