IGNIS Electronation, anchored around world-class EDM concert, was a 'None of a Kind', enthralling experience for the urban audience. In order to further influence the consumer behaviour & firlmy establish brand's newly formed imagery, we brought the eponymous brand experience to college campuses - The nexus of 'Youth Connect'. The entire exprience, wrapped up in stylish contemporary product display, unique enagements - 'Lip Dub', None of a kind, specially designed - MUSICAL CAR, shareable opportunities & quirky merchandise started the coolest conversation, both online and offline.