McDOWELL'S AND RCB "JAALI TO JALWA"
Retail Takeover Campaign
The all new no.1 changed, becoming smoother and richer. In order to complement that change, we redefined the buying experience for consumers across geographies, districts and towns. Our new gateway to celebrations got everyone talking about the new No.1 and the new RCW, but the mission got bigger, and Jaali sang to the Jalwa of our brand.