IDEA: Taking Auto Expo to an online audience.    

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TECH: 3 State-of-the-art edit suites, 6 high definition studio cameras, 2 moving cameras & closed mic recording. Electronic news gathering for visuals on the go.

 

STORIFICATION: Curated conversation built around strategic cars and brand messaging. Discussions across genres like environment, innovation, lifestyle etc.

 

HIGHLIGHT: Custom-built interactive programming and delivery of 82 brand-centric content pieces.