We executed a large-scale creator activation campaign for the CeraVe Blemish Control Cleanser. Our role was to drive widespread awareness and authentic advocacy by leveraging a network of 2,000 nano and micro creators. We focused on positioning CeraVe as a trusted, dermatologist-developed solution for acne care through relatable, peer-led content. This strategy generated over 6.18 million views, creating genuine conversations and recommendations that established the product's credibility with consumers.