To build awareness around the launch of Nestlé Ceregrow Multigrain Cereal with no Refined Sugar, we brought together a multicultural group of mom influencers to spark real, relatable conversations on kids’ nutrition.

A nationwide influencer-led campaign featuring 80 mom creators from 22 states, covering a wide range of regional languages and cultures. The content focused on authentic storytelling, highlighting the product’s key USP - No Refined Sugar, and enabling moms to share their own perspectives on nutritious choices.

Designed not just for reach, but resonance, the campaign fostered a strong sense of community, with moms organically becoming long-term brand advocates.