From ideation and rollout to on-ground execution, the program was built to test what works, directly with students.

We onboarded a select group of student leaders across diverse campuses to spark curiosity, drive hands-on trials, and capture real-time insights into how Gemini fits into student life. Every interaction was designed to make AI relevant, useful, and seamlessly integrated into the everyday college experience.

Encouraging and overseeing on-ground campus campaigns and creative strategies by the campus representatives.
We helped Gemini find its voice in the student community. Powered by real users, real feedback, and real potential for what comes next