Spread over 1,535 activation days, we transformed everyday venues into high-energy match night destinations with Heineken at the heart of it all.

From immersive screenings to exclusive giveaways and in-outlet engagement, each activation turned fans into a part of the game, creating real-time excitement, community, and celebration with every goal, save, and final whistle. Heineken and UCL, where the best beer meets the world’s biggest football stage