Lauritz Knudsen Launch Event - 2024
Footfall
2K+ attendees
Footfall
Overall Impressions
1,800+ viewers
Footfall
Online Reach
10+ factories and branches
Footfall
Lauritz Knudsen Launch Event - 2024
2K+
attendees
1,800+
viewers
10+
factories and branches
Introduced a rebranded LK with an Immersive Tech Launch
We brought to life the brand transformation from Schneider Electric to Lauritz Knudsen (LK) through a powerful Brand Launch and Sales Conference designed to reassure, inspire, and energise.

The purpose was clear: to communicate that while the name has changed, the people, products, and purpose remain trusted and consistent—and to set the tone for a future that’s More Tech. More Digital.
The event design echoed LK’s new identity with a capsule-shaped central LED screen inspired by the brand logo, creating a visually iconic anchor. A 100’ x 20’ uplifted screen with dynamic light extensions and a monolithic 80’ x 24’ stage made a bold statement, while 188 roundtables hosted over 1,500 attendees in an immersive, unified setup.
Complementing the launch was an Innovation Experience Hub where products and solutions came alive through interactive demos and print-flex display walls—bridging legacy with forward-looking tech innovation.
Together, the event celebrated LK’s proud heritage while charging into the future with purpose and momentum.
LOCATION
Gurgaon,
Haryana
Experiences Drive Connections.
Digital Drives Numbers.
We Deliver Both.
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