The project for the new Maruti Suzuki SUV, VictoriS, was a two-part event strategy designed to create a comprehensive brand experience. The journey began with a grand launch event at A DOT by GNH in Gurugram, where the brand story was brought to life. The launch event aimed to create a strong first impression with a 150-foot stage panorama expanding into a breathtaking 250-foot scape with six displays, making a unified "GOT IT ALL" statement. The launch included various feature-based walk-around displays, such as "Theatre on Wheels" for the Dolby Atmos sound system, and "Smart Power Tailgate Display" to showcase effortless convenience. Following the launch, a media drive in Jaipur allowed journalists to get a hands-on experience. This drive featured a "Dynamic New SUV Experience Hub" with zones like the "All Grip Demo Drive" and "ADAS Tech Experience". The entire experience was strategically crafted to generate rich, exciting content and establish the Victoris as the SUV that "Got It All".