We redefined experiential beauty marketing for the Maybelline Colossal Bubble Mascara launch. By transforming the space into a butter-yellow Colossal Bubble Land, we guaranteed sensory immersion and provided creators with viral-ready content. With multiple interactive zones and live performances, we hosted over 1,500 consumers and creators across two days, driving massive organic social presence and dominating the feed. When we say “The Bubble, the Better” we mean business”