To drive the usage and retention of Meta AI in India, we executed a large-scale creator activation campaign. We partnered with 100 creators to produce tutorial-style Reels demonstrating Meta AI's core features, such as "Imagine" and "Search." The content was crafted to be relatable and personalized, showcasing practical use cases with clear branding. This campaign successfully leveraged the influence of creators to generate over 12 million plays and 2.7 million engagements, significantly boosting awareness and adoption of Meta AI.