Party of Two' - Micro Drama Series
Footfall
50M+ views
Footfall
Overall Impressions
Geotagged on Global IG page
Footfall
Online Reach
Footfall
Party of Two' - Micro Drama Series
50M+
views
Geotagged on Global IG page
Created a Viral Micro-Drama Series on Instagram
The first-ever viral micro-drama series, hosted on Instagram's global page, is an extension of the "Anyway" campaign. It's a peek into the lives of two flatmates, highlighting how Gen Z uses Instagram as a creative outlet to document their lives.
This 7-part series is hosted on @instagram, the world’s most followed IG account of 690M+ followers.
Built as an extension of Instagram’s Global “Anyway” campaign, the story is a peep into an intimate household of two flatmates. It's about creativity that spills over, friendships that survive plot twists, and the chaos that comes with trying to make something, anything, feel meaningful.
At its core, the series highlights the role Instagram plays for GenZ; as both a creative outlet and a catalyst for self-expression, collaboration, and documenting the everyday in extraordinary ways.
LOCATION
Gurgaon,
Haryana
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