We transformed the new Swift launch into a cultural movement, delivering a spectacular event that redefined automotive reveals with India’s first-ever screen lift-up and automated rotator arm. Over 100 journalists and creators experienced a custom-built test track, highlighting the car’s performance and dynamic handling. This innovative approach, combined with a bold content strategy, generated over 1.625 million organic views and a 10.42% engagement rate, establishing the Swift as the most talked-about hatchback and creating a new generation of "Swifters"