For the launch of the new-gen Tata Altroz, we created an engaging and memorable media event at Westin Powai, Mumbai, on May 22, 2025. The event was designed to highlight the car's premium positioning and unique variants, aiming to make attendees "Feel Special" in every drive. Through innovative product displays and a dynamic reveal sequence, we provided a platform for 350 automotive and lifestyle media representatives to create captivating content. The experience was crafted to be an immersive journey into the Altroz lifestyle, showcasing how the car elevates everyday moments.