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Maruti Suzuki Showcase at ComicCon 2024
Footfall
3L+ attendees
Footfall
Overall Impressions
1M+ views
Footfall
Online Reach
8 collectible-themed zones
Footfall
Maruti Suzuki Showcase at ComicCon 2024
3L +
attendees
1 M+
views
8
collectible -themed zones
Bridged Auto & Pop Culture Worlds
A nationwide cultural crossover that turned cars into collectibles and fans into co-creators. Across 8 cities and 3.05 lakh+ attendees, the activation embedded Arena’s Swift and Brezza into India’s biggest pop culture celebration — not as vehicles, but as interactive fandom experiences.
Seamlessly merged tech, play, and storytelling — positioning Arena as a bold, youthful, and culturally relevant brand.
From anime-style avatars to haptic racing and hero moments, Comic Con became the ultimate test drive for imagination — helping Maruti Suzuki Arena shift gears from product showcase to pop culture icon.
LOCATION
Gurgaon,
Haryana
Experiences Drive Connections.
Digital Drives Numbers.
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