Maybelline Staycation Launch
Footfall
100+ content pieces
Footfall
Overall Impressions
40+ influencers
Footfall
Online Reach
200+ interactions
Footfall
Maybelline Staycation Launch
100+
content pieces
40+
influencers
200+
engagements interactions
Crafted a 30-Hour Immersive Beauty Launch
We brought the 30H SuperStay Lumi Matte Foundation to life with SuperStayCation—a first-of-its-kind, 30-hour immersive brand experience that blended product performance with luxury storytelling.
Set in a dreamy lilac-themed villa in Alibaug, the activation invited 40+ top influencers to live, sweat, swim, and stay glam—testing Maybelline’s longwear foundation in real time. Created millions of organic impressions across Instagram, YouTube & Reels. Sweat-proof. Transfer-proof. Pool-proof. Product claims proven live, not just promised. SuperStayCation redefined the product launch playbook—fusing performance with experience, luxury with lifestyle, and turning influencers into credible evangelists. A benchmark in content-first beauty activations designed for Gen Z, powered by real wear, real time, real results
LOCATION
Gurgaon,
Haryana
Experiences Drive Connections.
Digital Drives Numbers.
We Deliver Both.
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