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SWIFT LAUNCH AUTO EXPO

MARUTI SUZUKI | 2018

The launch of the all new Swift was an opportunity to give the audience a never before immersive experience. A mix of cutting edge international automation technology, some precision engineering and a lot of explosive content. Multiple layers of LED’s installed at the Maruti Suzuki booth- the 112 meter S shaped Flexible LED installation, a 28 meter LED wall and 7 flying screens, mounted on specially automated winches allowed synchronised interplay of content and physical motion. 

24 SHOWS

863000 VIEWS

500+ MEDIA AT LAUNCH

CONCEPT

The heart stopping countdown, custom produced music, and the dramatic build up of 7 screens flying down — had the audience rooting in anticipation. Leading to the dramatic unveil of the vertically mounted All New Swift in a gravity defying photo opportunity. The vertically mounted car drove through various landscapes and tilted down dramatically to make this the most memorable launch moments at the AutoExpo 2018.

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