In a first time ever endeavour in India, 5 cool custom motorcycles were built to showcase the Royal Swag of the Royal Stag and first unveiled at the India Bike week 2017 – The most iconic bikers festival in Asia.
The multiple points of reach included On trade, Off trade, Digital and Radio with Sub contestants and activations.
A Royal Swag Brotherhood event saw 5 lucky winners win the choppers while the Royal Stag - Swag Junction Radio saw the use of hyper loop Radios for the first time in India. The entire experience was turned into webisodes, released on Royal Stag official channel.