ROYAL STAG, ROYAL SWAG

First Indian Campaign with 5 Cool Custom Built Royal Stag Choppers

PERNOD RICARD

Last Mile Digital

In a first time ever endeavour in India, 5 cool custom motorcycles were built to showcase the Royal Swag of the Royal Stag and first unveiled at the India Bike week 2017 – The most iconic bikers festival in Asia.
The multiple points of reach included On trade, Off trade, Digital and Radio with Sub contestants and activations.
A Royal Swag Brotherhood event saw 5 lucky winners win the choppers while the Royal Stag - Swag Junction Radio saw the use of hyper loop Radios for the first time in India. The entire experience was turned into webisodes, released on Royal Stag official channel.

5160

Outlets

31428

Consumers

125

Cities

7280

Kms

58 Mn +

Impressions

36 Mn +

Engagements