Leaning into the mantra of "LIVE IT UP" we positioned the entire campaign on PASSION, EXCITEMENT & ENTHUSIASM, reflected both in our design language and consumer engagements. How?  We let S-Presso throw the audience some challenges! The engagements ensured the participants connect with the brand at all levels. Completion of these time-bound challenges entitled participants of the socially shareable comic strip to share their journey with S-Presso.