An idea that instills the pride and performance associated with Sony. The theme translated on the ground in a 12000 Sqft of the arena, designed for conference and 4 technology-powered immersive zones. Above & beyond innovation, resulted in a first-ever seamlessly connected experience with real-time tracking, auto eye focus, and a speed Zone delivered to the audience through WiFi. Featuring cutting-edge technology, curated light installations, and the trendiest names for the gala entertainment, the conference was a truly Above and Beyond experience.