SWIFT ICOTY DRIVE 2019

Stepping into the Realm of Unprecedented, Unparalleled and Iconic

MARUTI SUZUKI

Digital Activation

The winner of Indian Car of the Year (ICOTY), Swift's journey of celebration flagged off with multiple cavalcades of proud Swift owners and enthusiasts in an endeavour to trace S.W.I.F.T across the map of India through the art of GPS mapping. Truly leaving an imprint on the nation, the drive across the 5 routes was live streamed gaining massive social media traction.  Etching the name SWIFT on the heart of India

7

Days

5

Routes

125

Cities

7280

Kms

58 Mn+

Impressions

36 Mn+

Engagements