High on energy, spunk and attitude, Boom in the Box was a campiagn desogned to highlight  ruggedness, youthfuless yet sophistication of the product. Targetting corporate hubs and college campuses, we created the most musical activation ever, with live band performances, having the audience groove on the trendiest tunes with high quality sound. Interspersed with unique challenges, based on product USPs, the campaign created buzz on both online and offline platforms.